Dear Professor, our group thought that you might need more information about NAVER, so we attached these articles. Visit http://nhncorp.com, they have an English version.
Korea’s No. 1 Search Engine to Expand Overseas
Korea Times 2007-29-2007 19:20
NHN Corp., the largest Internet company in South Korea, has achieved strong growth and a dominant market share in the local search mar
Koreans. The final goal of the company is to position itself as a national brand and the best fast fashion brand in Korea and to launch overseas branches in China, the United States and Europe.
b. Sales and Current Marketing Position
After its launching on November 2009, SPAO opened its first store in Myeong-dong, central Seoul, covering five floors and 333 square meters. Amid the customers’
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
oversea market, they need to build up their image in local market and internally, Woongjin has to reduce sales commission in order to maximize its profit.
In the following pages, we will discuss specific changes.
Current Marketing Situation
Woongjin, founded in 1989, has long hold the leading company status in water purifier market in Korea. Its total sales is up to 1 trillion(KRW) an
Korea market has been worse
NC soft and other companies have been enter overseas market
Competitor- NEXON
Major products: The Kingdom of the Wind, crazy arcade, Mabinogi, Maple Story and Kartrider
Profit model: Partly Paying Model
Strength: Brand power, various customer ages, stable overseas sales
Weakness: major product, Casual games, has short lifecycle
User characteristics
More pro
Korea for gambling than japanese. For this reason, they dispatch a number of competent marketers to China to take care of their customers and offer them lots of promotions such as switching a seat on the flight, giving sufficient comp, in order not to lose their main customers.
International Operations. Paradise group also has an overseas operation in Kenya; Nairobi, the capital of Kenya. In
overseas expansion
Japan, the United States and worldwide has captured the taste. Anticancer Agents ingredients of the rice wine are 25 times more than wine and beer. Latest, Interest in healthy beverages is increasing. So, Busan, South Korea, as well as around the world has increased interest in rice wine. Current trends and export opportunities are expected to be available.
③ Successful
Korea’s marketing tactics called in question
Groupon Korea on May2 canceled a “secret megadeal”
An air purifier called “KAIST air cleaner” was the deal-of-the-day product of Groupon Korea. But people from KAIST university denied having anything in common with this product.
“The know how, learned from other markets overseas, may not help here, since the Korean market is definite
oversea market, they need to build up their image in local market and internally, Woongjin has to reduce sales commission in order to maximize its profit.
In the following pages, we will discuss specific changes.
Current Marketing Situation
Woongjin, founded in 1989, has long hold the leading company status in water purifier market in Korea. Its total sales is up to 1 trillion(KRW) an
Korea Food and Drug Administration because it had used unsuitable ingredient. In addition to this, it did not implement a regular staff heath inspection program. The incident damaged the company’s image and it can be referred to as a typical example of the disadvantage.
B. Hollys Coffee
Hollys Coffee is a well-known Korean coffee retailer founded in 1998 and it has developed into one of th